Back in the late 1990s publicising an event was quite simple – the main activity was simply sending messages to relevant email lists. A message I sent to the web-support JISCMail list on Wednesday, 2 September 1998 illustrates this (and I’m pleased that the JISCMail service has continued to provide an archive of messages over this period of time).
Nowadays, of course, there are many more communications channels available, and many users (in the case of events, potential participants) will expect to receive information of relevance to them in their preferred environment. Indeed, to use the visitors and residents metaphor, if they are ‘residents’ of the online environment they will expect the modern equivalent of the town cryer to make the announcements close to their residence, whereas ‘visitors’ may well expect to receive information only if they track down relevant information kiosks.
In addition to using tweets, blog posts, RSS feeds and LinkedIn announcements it is now possible to use video sharing tools, such as YouTube. Such popular services, which will be readily available on mobile devices, may be particularly useful in reaching out to people on the move, who may find it easier to view a brief video clip rather than read text on a small screen.
For this reason I have created a brief video clip, lasting just over 2 minutes, which summarises the IWMW 2013 event, which will be held at the University of Bath on 26-28 June. The video clip is available on YouTube and is embedded below. I should add that the questions were asked by Kirsty Pitkin and the video was taken by Rich Pitkin, who also edited the video. Kirsty and Rich are running a session on Creating a Multimedia CV or Project Summary at the IWMW 2013 event, so if you would like a brief video made about yourself or some aspect of your work, feel free to sign up for the session! Remember that the 3-day event costs only £350, which includes 2 nights’ accommodation.