The IWMW 2015 event is only six weeks away! In today’s guest post, the latest in a series of posts about the IWMW 2015 event Jayne Rowley introduces the workshop session which Jayne and Alan Paull will be facilitating at the event.


A Revolution in the Exchange of Courses Information

IWMW 2015: exchange of courses informationFor many years now data in the Higher Education sector has flowed between Higher Education Institutions and sector organisations using standardised, system-to-system data exchange methods.  Common examples include HESA data returns, UCAS application data and Key Information Set data.  However, the vast majority of Universities and Colleges in the UK still supply course marketing information in a traditional manner.  Your staff have to re-key the course marketing information from your prospectus or web content management system into bespoke online forms provided by aggregating organisations.  These forms usually ask for slightly different types and items of data, requiring your staff to massage the information, so that it fits a proprietary format.  Research shows that on average each University or College receives about a dozen or so requests for course marketing data each year, which multiplies the different formats and therefore the resources needed to supply it.

With the spread of the HE sector’s course marketing information standard, a revolution in the exchange of courses information is happening.  This revolution will have profound beneficial effects on how you supply courses information in the future, it will improve the timeliness and quality of the information, and help learners to make better learning opportunity choices.

Changes to Postgraduate Course Data Management and Supply

Prospects is becoming the first aggregator of postgraduate course marketing information to use the new data exchange standard, with the development and launch of Course Exchange.  Funded and governed by HEFCE through Jisc, this will deliver national implementation of the XCRI-CAP British and European standard for course information, beginning with an approved postgraduate taught course vocabulary.

The benefits of Course Exchange:

  • It enables you to supply standardised taught postgraduate course information via an xml feed.
  • The data will be used by aggregators on multiple websites and platforms.
  • The service includes Course Check – a validator that will ensure your data meets the required standards.
  • It significantly reduces the burden of work for data administrators, saving an average sized University and College around £18,000 a year in resource costs for re-keying alone.
  • It gives postgraduate marketing and admissions departments full control over the dissemination of their course marketing information.
  • It makes the process of sharing course information quicker and easier.

About the Author

jayne rowleyCurrently Business Services Director of HECSU/Graduate Prospects, Jayne Rowley is responsible for the provision of a suite of shared services to the HE sector supporting the work of Higher Education Institutions in postgraduate study, careers, employability, degree verification and work experience. Prospects is becoming the first aggregator of postgraduate course data with the development and launch of Course Exchange. Funded and governed by HEFCE through Jisc, this will deliver national implementation of the XCRI-CAP British and European standard for course information, beginning with an approved postgraduate taught course vocabulary.


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