How should you go about “Building (and Sustaining) Impact for your Web Resource“, especially if you have limited resources and technical expertise? This is a topic I’ll be talking about on Wednesday 23rd May 2007 at an ARLIS study day on “Dip’ping Your Toe In The Water: Digital Image Projects, Where To Begin And How Not To End“. The aims of the day are described in the abstract for the event:

This study day is aimed at librarians, ‘ACADIans’, visual resources curators & other professionals working in HE, FE, art colleges, museums, galleries and art collections, as well as anyone involved in managing digital images.

Three years ago, slide libraries and image collections were moving towards a ‘digital future’. Now it has arrived, are we getting any closer to achieving the transition from analogue to digital? This study day will give some practical guidance on how to manage and, just as importantly, sustain such a project.

I will be describing some simple search engine optimisation techniques which can help to ensure that Web resources can be found using search engines such as Google. I will also describe ways of finding out who is linking to your service and, moving on from usage statistics to impact analysis, exploring ways of discovering what people may be saying about your resources and your service. I’ll conclude by suggesting that a way of maximising the impact of your service would be to engage your audience with your service, and that Web 2.0 techniques such as use of blogs (to talk about the service and to encourage feedback) and syndication (to allow details of your service to be more easily used by others) should now be considering by organisations who may just be starting to provide Web services.

I ‘ve discussed this previously, but primarily in the context of higher educational services. However the ARLIS organisation is new to me. Looking at their Web site I find:

ARLIS/UK & Ireland is an independent body, founded in 1969, which became an educational charity in 1995.

It aims to promote all aspects of the librarianship of the visual arts, including architecture and design. The Society welcomes as members all those involved in the documentation of these fields and represents the profession to the outside world.

I would welcome examples of Web 2.0 approaches from anyone who may be involved in librarianship of the visual arts, which I could demonstrate in my talk – thus maximising the impact of your service :-). My current set of slides are available on my Web site and are also available on Slideshare.

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