Graham Attwell is a fan of Lanyard. On the Wales Wide Web he recently informed his readers that “Last night I spent a hour or so playing with new social software startup, Lanyrd. And I love it.” Graham likes it because it is so easy to use and it makes his work easier. Graham also went on to add that “The site is very open. Anyone is free to add and edit on the wikipedia shared knowledge principle.

Such freedom is an interesting aspect to the service, which I only started to appreciate after I noticed hat Martin Hawksey had added a link to a video of one of the plenary talks at the IWMW 2010 event. Hmm, anyone can create an event, add themselves as a speaker and upload slides. Sounds like this could be open to misuse – but we have no evidence that this will happen.

In any case the main interface which a registered user sees are the events which their Twitter folders are attending or have an interest in. The accompanying image, for example, shows how information on Lanyrd about the forthcoming Online Information 2010 conference includes details of seven people I follow on Twitter are speakers at the conference. And since there is some degree of trust when you choose to follow someone, I am not too concerned about misleading information being published – and the FAQ states that “We plan to offer pro accounts for conferences in the future, and one of the features will be the ability to lock a conference page so only specific people can edit it.”

The Lanyrd page for the IWMW 2010 event is illustrated. As can be seen information about 29 speakers is available and access is available to 9 videos and slideshows of the plenary speakers. But if adding content to Lanyrd is easy, what is the etiquette of doing this?

We can observe how early adopters are creating conference entries on Lanyrd and adding details about public information such as dates, venues and information of speakers.

Such early adopters may be speakers themselves but as awareness of the service grows and how it can provide viral marketing for events (as potential attendees notice that people they follow on Twitter are speaking at events and may chose to register for such event ) we might expect event organisers to be pro-active in creating event entries on the service.

But what about including intellectual content, such as links to speakers’ slides, videos of talks, etc.? What are the associated rights issues if a page contains not only links to resources but also embedded slide shows and video clips, as is the case for the Lanyrd page for Paul Boag’s talk on “No money? No matter – Improve your website with next to no cash” which he gave at IWMW 2010?

Established practices means that no permission needs to be sought in order to link to a public Web page. And the embedding of rich content? Well since these resources have been uploaded to slide and video sharing services such as Slideshare and Vimeo there is surely an implied consent that the embed capabilities of these services can be used?

Which means that a failure of event organisers to be pro-active in creating a Lanyrd page for an event could result in entries being created which fail to include desired branding and acknowledgements and inconsistencies in the coverage of specific sessions. But perhaps that is a feature of the bottom-up approach to content creation which easy-to-use services in now facilitating? Such considerations need to be considered by speakers as well as event organisers – there are currently 14 speakers listed on the Lanyrd entry for the Online Information 2010 conference. Are the many other speakers listed on the conference programme missing out on exposure and possible networking and marketing opportunities? And will those who participate in elearning conferences have different approaches to those from the library sector? I’ll be interested to see how the Lanyrd page for the Online Educa conference develops.

Twitter conversation from Topsy: [View]