A post on How Higher Education Uses Social Media [INFOGRAPHIC] published two hours ago by Mashable.com provides an infographic on how US universities are using social media services.
Much of the content is based on bland summaries of how the services are being used: “Class announcements and discussions are shared on sites like Twitter” and unsurprising statistics: “Facebook is the most used social media tool in higher education”. However there were also some more detailed statistics, including the following information of the top social media colleges according to Student Adviser.
But how do these figures compare with leading UK universities? The findings for the five highest ranked UK universities according to the Sunday Times university guide for 2011 (as listed in Wikipedia) are listed below.
| Institution | Hubspot | YouTube | ||
| University of Cambridge | 128,310 | – | 27,399 | 2,341,548 |
| University of Oxford | 398,203 | – | 31,029 | 95,628 |
| Durham University | 8,785 | – | 1,980 | 256,933 |
| LSE | 38,730 | – | 4,660 | 91,964 |
| University of Bath | 7,032 |
– | 10,440 | 48,697 |
As the original article is an infographic, it would be inappropriate to comment on these findings further 🙂
I think you’ve got an extra digit in Bath’s number of Facebook likes – either that or they’ve lost about thirty thousand fans in the last couple of days 🙂
Thanks Paul – I’d used the “Were Here” rather than “Liked” figure.