Aggregating IWMW 2012 Content

After UKOLN’s IWMW 2012 event was over there was a need for various the post-event activities. As described in a recent post the evaluation forms were processed and summaries of the various talks and workshop sessions were sent to plenary speakers and workshop facilitators. In addition to activities which will be required for most events, since IWMW 2012 was an amplified event which sought to exploit a variety of online tools to enhance the discussions and sharing of ideas, there was also a need to provide links to the various services to make it easier for people writing report about the event (such as the Ariadne article about the event which has been published recently) as well as providing an easily-found set of resources for speakers, facilitators, participants and other interested parties.

The Slideshare Presentation Pack widget aggregation of slides from the IWMW 2012 event

The main way of aggregating content is through use of tags. The #iwmw12 tag on Flickr, for example, enables photographs relating to the event taken by the participants to be aggregated. There are currently 851 slides with this tag. These images can also be embedded in other Web pages through use of a Flickr badge.

The #iwmw12 tag was also used on Slideshare to bring together slides used at the event – although in this case it should be noted that since LinkedIn’s purchase of Slideshare, tagging seems to being deprecated and the interface for creating tags and viewing tagged content is not easy to find. Slideshare does, however, enabled tagged slides to be aggregated in a ‘presentation pack‘ which can be embedded elsewhere. A screen shot of the IWMW12 Presentation Pack is illustrated.

Aggregation of event tweets is also importance. For the IWMW 2012 event tweets tagged with the #iwmw12 event hashtag were captured using Martin Hawkesey’s TAGS service. In addition, after the event the Twubs service was used to provide an additional archive of event tweets.

The Lanyrd service was also used to support the event. The IWMW 2012 Lanyrd entry contains details of the various talks and workshop sessions, including the times and abstract. In addition where possible we have embedded the speakers’ slides (if these have been hosted in Slideshare) and video recordings of the plenary talks. Lanyrd also provides a wiki-style approach which enables other users to add coverage of the event and the specific sessions at the event. We are pleased that a number of participants have added on links to additional content, such as blog posts about the event.

These various aggregations are linked to from a Key Resources page on the IWMW 2012 web site.

Eventifier: Aggregating Amplified Event Content

It would be nice if aggregation of content provided on a diverse range of services could be carried out in an automated fashion. Last week I was alerted to a service which appears to provide this functionality: Eventifier.

Eventifier has the strapline: “Smarter way to archive all your event photos, videos, slides, tweets, conversations and much more from the entire Web.

Using Eventifier is simple: you just have to supply an event name and its hashtag and provide an email address. I did this for the IWMW 2012. As can be seen the IWMW 2012 Eventifier archive has archived 11 photos, 14 videos, 34 tweets and 26 slides from 5 contributors.

This is, of course, only a small proportion of the content. After the content had been harvested I received an email notification with the URL of the archive which informed me that:

We have archived the event IWMW here, have a look at

As the event took place a month ago in the mid of July we couldn’t gather much data as twitter dumps the tweets for a hashtag after certain amount of time, nevertheless we have created the event page for both of the events.

This was no unexpected. But what might an Eventifier archive look like for a large event if the tag has been registered in a more timely fashion? Looking at the archive for the 140Edu conference, which has the byline:

The changes in the way we live our lives must create change in the way we teach and learn. The real-time web should create profound changes in the way we think about what, how and why students and teachers can do, create and communicate. The very nature of what we consider “school” should be radically different given the powerful reach of the communicate tools our students have at their disposal. #140edu is dedicated to exploring and expanding that change.

we find the service has archived 225 photos, 16 videos and 5,333 tweets from 1,266 contributors.


The experiences of the 140Edu archive suggest that Eventifier does appear to provide a simple and easy-to-use solution to aggregation of a range of content associated with an amplified event. However it should be pointed out that there can be no guarantee that the service will be sustainable, and it is not clear who provides the service, where it is hosted or whether they have a sustainable business model. Having said that since it can take less than a minute to set up an Eventifier archive, I would argue that there is no harm in doing so and, if the service does prove successful, event organisers can benefit from this type of service.

Of course, some people may argue that third party services have no role to play in the amplification of events, and the functionality needed should be provided by a managed event systems hosted within the institution. My view is that this scenario is not realistic and, in the near future, we will see useful services being developed by small companies. If event organisers wish to exploit such services in the short term they need to accept the risks that the services may not be sustainable together with the need, possibly, to spend some time in aggregating content from across the services. If this is a scenario which you agree with you may find Eventifier provides a useful role in the support of your amplified event.

Twitter conversation from Topsy: [View]