Accessibility 2.0: Next Steps For Web Accessibility

Title: Accessibility 2.0: Next Steps For Web Accessibility

Authors: Kelly, B., Sloan, D., Brown, S., Seale, J., Lauke, P., Ball, S. and Smith, S.

Journal:  Journal of Access Services


Kelly, B., Sloan, D., Brown, S., Seale, J., Lauke, P., Ball, S. and Smith, S., 2009. Accessibility 2.0: next steps for web accessibility. Journal of Access Services, 6 (1 & 2), pp. 265-294. DOI: 10.1080/15367960802301028

Author Details

The co-authors of this paper are:

  • Brian Kelly, UKOLN, University of Bath, UK. ORCID: 0000-0001-5875-8744
  • David Sloan, University of Dundee, UK ORCID: 0000-0002-8302-7879
  • Stephen Brown, De Montfort University, UK. ORCID:  0000-0001-7064-3851
  • Jane Seale, University of Southampton, UK.
  • Patrick Lauke, University of Salford, UK. ORCID: 0000-0002-1807-381X
  • Simon Ball, JISC TechDis, Higher Education Academy, UK.
  • Stuart Smith, Mimas, University of Manchester, UK.

Brian Kelly’s email address is currently


The Web Accessibility Initiative (WAI) was established to enhance the accessibility of Web resources for people with disabilities. In this paper we argue that although WAI’s advocacy work has been very successful, the WAI approach is flawed. Rather than WAI’s emphasis on adoption of technical guidelines, the authors argue that the priority should be for a user-focused approach, which embeds best practices through the development of achievable policies and processes and which includes all stakeholders in the process of maximizing accessibility. The article describes a Tangram model, which provides a pluralistic approach to Web accessibility, and provides case studies that illustrate use of this approach. The article describes work that has informed the ideas in this article and plans for further work, including an approach to advocacy and education that coins the term Accessibility 2.0 to describe a renewed approach to accessibility, which builds on previous work but prioritizes the importance of the user.


  • University of Bath repository: [Link] – [PDF]
  • Publisher’s copy: [Paper]
  • ResearchGate: [About] – [PDF]


Feel free to use the comment facility to ask questions, provide feedback, etc.